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Who is this campaign raising money for?

The I Love Gord Downie campaign is raising money specifically for brain cancer research, and as such, 100% of the net proceeds raised will be donated to the Gord Downie Fund for Brain Cancer Research - Sunnybrook Foundation, the charity of Gord Downie's choice.

Sunnybrook quote:

Sunnybrook is at the forefront of brain cancer research, diagnosis and treatment.

Donations to the Gord Downie Fund for Brain Cancer Research will give Sunnybrook the tools to help beat brain cancers that are currently unbeatable. Right now we’re investigating new drugs, surgical techniques and genetic therapies. We’re using ultrasound to help drugs reach tumours that couldn’t be reached before.Your support will help us conduct groundbreaking research that benefits patients not only at Sunnybrook, but across Canada and around the world.

Who is spearheading this campaign?
The campaign is spearheaded by the Platinum Team – a consortium of three Canadian companies (Ottawa Media Group, The Melbourne Group and Tees for the People) that have raised upwards of half a million dollars for charities including SchoolBox (building schools in Nicaragua), Project North (funding recreation for Inuit children in Canada’s north) and the Hera Mission (empowering school-aged girls in Africa) .Tees for the People – the on-line platform for this campaign - is an award winning, Canadian owned company, incorporated in 2014. To date, the platform has been used by multiple local and national organizations including the RCMP, The Canadian Red Cross and Ride for Dad, among others, to raise funds for charitable causes.
Why are you doing this?
For three reasons:
  1. We love Gord Downie and the Tragically Hip;
  2. We want to do our part in the fight against brain cancer; and
  3. We want to create a way for others, who feel the same way as we do, to show their love and make it matter. It’s our way of expressing what Gord Downie means to us and a way we can all contribute to fighting the disease that will take so many of our loved ones away from us.By wearing our support.
How much money will go towards the goal?
Our goal is to sell 10,000 shirts and raise $50,000. 100% of the net revenue will be donated to the Gord Downie Fund for Brain Cancer Research - Sunnybrook Foundation. (And we are truly hoping to raise more than $50,000!)
When will the shirts be shipped?
The campaign will run until August 27th, but goods will be shipped multiple times throughout the campaign. Credit cards will not be processed until the orders are extracted from the site, and put into production. An automated email will be sent with a tracking number when your package is shipped.